Privacy Policy

Last updated: 30 September 2026

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At RUMI Hair Co. (“RUMI”, “we”, “us” or “our”), we respect your privacy and are committed to protecting the personal information you share with us.

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This Privacy Policy explains what personal information we collect, how we use it, who we may share it with, and your rights in relation to your information.

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RUMI operates in accordance with the New Zealand Privacy Act 2020 and the Information Privacy Principles.

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1. Who we are

RUMI Hair Co. is a New Zealand haircare business.

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If you have any questions about how we handle your personal information, or would like to exercise your privacy rights, you can contact us at:

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RUMI Hair Co.
Email: hello@rumihairco.com
 

2. Information we collect

Depending on how you interact with RUMI, we may collect:

• Your name

• Email address

• Phone number

• Billing and delivery address

• Order and purchase information

• Information you provide when contacting us

• Information you provide when signing up to our email communications

• Website usage information, such as your IP address, browser type, device information and pages you visit

• Cookie and analytics information

We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.

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3. How we collect your information

We may collect personal information when you:

• Place an order through our website

• Create an account, if this option is available

• Sign up to receive emails from us

• Contact us with an enquiry

• Enter a competition or promotion

• Interact with our website

• Otherwise provide information to us directly

Some information may also be collected automatically when you use our website through cookies and similar technologies.

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4. How we use your information

We may use your personal information to:

• Process and fulfil your orders

• Arrange delivery of your purchases

• Process payments

• Communicate with you about your order

• Respond to enquiries and provide customer support

• Process returns, refunds or exchanges

• Send you marketing communications where you have consented or where otherwise permitted by law

• Improve our website, products and customer experience

• Understand how our website is used

• Protect our website, customers and business from fraud or security risks

• Meet our legal and regulatory obligations

We will only use your personal information for purposes that are connected to the reason it was collected, or where otherwise permitted by law.

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5. Marketing communications

If you choose to subscribe to RUMI's emails, we may send you news, product updates, styling tips, special offers and other communications about RUMI.

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You can unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

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We will not use your email address to send you marketing communications where we do not have an appropriate basis to do so.

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Commercial electronic messages sent by RUMI will include appropriate sender information and a functional unsubscribe facility as required by New Zealand law.

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6. Payment information

When you make a purchase, your payment may be processed by a third-party payment provider.

RUMI does not need to store your full payment card details where these are processed directly by our payment provider.

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Your payment information will be handled in accordance with the privacy policy and security practices of the relevant payment provider.​

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7. Who we share your information with

We may share personal information with trusted third parties where it is necessary to operate our business or provide our services.

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These may include:

• Website and ecommerce providers

• Payment processors

• Delivery and courier providers

• Email marketing providers

• Website analytics and technology providers

• IT and service providers

• Professional advisers where reasonably necessary

• Government agencies or other parties where required or permitted by law

We do not sell your personal information.

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Where we use third-party service providers, we take reasonable steps to ensure that personal information is handled appropriately.

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8. Overseas service providers

Some of the companies we use to operate our website and business may store or process information outside New Zealand.

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Where personal information is disclosed to an overseas recipient, we take reasonable steps to ensure the disclosure is handled in accordance with the requirements of the New Zealand Privacy Act 2020.

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9. Cookies and analytics

Our website may use cookies and similar technologies to help the website function, remember preferences, understand how visitors use our website and improve our products and services.

We may use third-party analytics or advertising tools to understand website traffic and how people interact with our website.​

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You can manage or disable cookies through your browser settings. Some website functionality may not work as intended if certain cookies are disabled.

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10. Keeping your information secure

We take reasonable steps to protect personal information from loss, misuse, unauthorised access, modification or disclosure.

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However, no online service or method of electronic storage can be guaranteed to be completely secure.

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11. How long we keep your information

We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected, or for as long as we are required to keep it by law.

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When personal information is no longer required, we will take reasonable steps to securely delete or dispose of it.

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12. Your rights

You have the right to request access to the personal information we hold about you.

You can also ask us to correct personal information if you believe it is inaccurate, incomplete or out of date.

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To make a request, contact us at: hello@rumihairco.com

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We may need to verify your identity before providing access to or changing your information.

We will respond to requests within the timeframes required by applicable New Zealand privacy law.

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13. If you choose not to provide information

You may choose not to provide certain personal information.

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However, some information is necessary for us to provide particular services. For example, if you choose not to provide a delivery address, we may not be able to deliver an order to you.

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We will explain where providing particular information is necessary for us to provide a service.

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14. Third-party websites

Our website may contain links to websites or services operated by third parties.

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If you follow a link to another website, that website will have its own privacy practices and policies. We are not responsible for the privacy practices of third-party websites.

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We recommend reviewing their privacy policies before providing them with your personal information.

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15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology or legal obligations.

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The latest version will always be available on our website, with the date of the most recent update shown at the top of this page.

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16. Contact us

If you have any questions about this Privacy Policy or how RUMI handles your personal information, please contact us.